PERSONAL INFORMATION WE COLLECT

When you visit our Site, we may automatically collect certain information about your device, including your web browser, IP address, time zone, device type and certain cookies installed on your device. As you browse the Site, we may also collect information about the pages or products you view, how you interact with the Site, and the website or search terms that referred you to us (Device Information).

We collect Device Information using technologies such as:

• Cookies: Small data files placed on your device that help the website function and remember certain information.
• Log files: Files that record actions occurring on the Site, including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Pixels, tags and web beacons: Technologies that help us understand how visitors interact with our website and marketing communications.

When you place or attempt to place an order, we collect information necessary to process that transaction, including:

• Name
• Billing address & Shipping address
• Email address & Phone number
• Order details & Payment/transaction information
• Customisation details & Information you provide when contacting us

If you request a customised or preservation piece, you may also voluntarily provide photographs, wedding flowers, garlands, fabric, jewellery, personal objects, names, initials or other information required to create your piece (collectively, Personal Information).

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use your Order Information to:

• Process and fulfil your orders, process payments, and arrange shipping and delivery
• Send invoices and order confirmations
• Communicate with you about your order and provide customer support
• Create customised products and preservation pieces
• Process exchanges and resolve order related issues
• Screen orders for potential fraud or misuse

Where you have provided consent or permitted by law, we may use your information to send you updates about new collections, launches, offers, and events.

PRESERVATION AND PERSONAL INFORMATION

Some of our products involve preserving flowers, wedding garlands, photographs, fabric, jewellery or other personal objects. We understand that these materials may carry significant personal or sentimental value.

We use such materials and information only as reasonably necessary to assess, design and create your commissioned piece, communicate with you and maintain appropriate production records. We will not knowingly use personal photographs, private keepsakes or preservation materials for public marketing without your permission.

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with trusted third parties where reasonably necessary to operate our business and provide our services (e.g. ecommerce platforms, payment processors, shipping/logistics partners, analytics providers, customer support, and cloud administration services).

We may also share information to comply with applicable laws, respond to lawful requests, prevent fraud or protect our rights, customers, business or property.

We do not sell or rent your personal information.

ANALYTICS & BEHAVIOURAL ADVERTISING

We may use analytics and advertising services (such as Meta, Google or similar platforms) to understand how visitors use our Site, improve the experience, and display relevant advertisements. These services use cookies, pixels, and similar technologies. You may manage personalised advertising preferences through platform settings.

COOKIES

Our Site uses cookies to help it function, remember preferences, and improve your experience. You can control or disable cookies through browser settings, though disabling certain cookies may affect site functionality.

CUSTOMER REVIEWS, PHOTOGRAPHS AND TESTIMONIALS

If you voluntarily provide us with photographs, reviews, or testimonials, you retain ownership of that content. We will seek your permission before using personal photographs, stories, or testimonials for public marketing.

DATA RETENTION & SECURITY

We retain Personal Information for as long as reasonably necessary to fulfil order processing, customer service, accounting, and legal compliance. We implement reasonable technical and organisational security measures to protect your data.

YOUR RIGHTS

Subject to applicable law, you may request access to, correction of, or deletion of your Personal Information, or withdraw consent. To make a request, contact us at info@alankaara.com.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional emails, SMS, or WhatsApp communications at any time by using the provided unsubscribe option or emailing info@alankaara.com. Essential transaction communications will still be sent where necessary.

CHILDREN'S PRIVACY & INTERNATIONAL PROCESSING

Our Site is not intended to knowingly collect information directly from children. Some service providers may process information outside India under appropriate legal safeguards.